PUR Cosmetics - Fully Charged Mascara Powered by Magnetic Technology

Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.

What it does:

• Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
• Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
• 98% instantly amplified lashes*
• 93% said lashes retained their curl well*
• 90% experienced no flaking* -
• 93% experienced no smudging* -
• 100% said the mascara was easy to remove*

*Based on an in-house perception study

Transformative Ingredients:

• A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out
• Carnauba Wax | Separates and sets each lash for all day length, volume, and curl
• Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes